Power Brands In Marketing
Power Brands, a beverage-consulting firm located in Sherman Oaks, California, is at the forefront of beverage marketing. CEO Darin Ezra focuses his company not only on the ideation, production, and execution of a beverage vision, but moreover on the marketing of said product to the global market. From a carbonated soda to mango-peach infused water, each particular product will have its own business trajectory. Along with this trajectory, Ezra notes, is more so an even more particular marketing strategy that needs to be implemented.
Power Brands represents over 500 beverage development projects spanning the regional, national, and international geographic brackets. Most of these projects were comprehensive in nature, in that Power Brands formulated the beverage (via their own beverage scientist team), designed and executed the packaging, set up production, and handled any and all other relevant means necessary.
One of the slippery slopes commonly addressed by Power Brands is the marketing of a given product through a given label. The FDA advises that consistency is key and that a company cannot be inconsistent with its messaging of what the product actually is. If so, it would cause issues of internal validity and may be the demise of a given product. Because of this, Power Brands is always making sure to be honest and sincere in the packaging, labeling, and marketing of their products regardless of their nature. Moreover, with marketing comes the incredibly necessary, oftentimes tedious study of your target audience. Power Brands devotes all necessary resources and more to assure their clients that their market data is the most current, up to date, and accurate representation of the target market, whoever and wherever they may be. This is the main quality that sets Power Brands aside from their competition – their ability to simultaneously handle all aspects of a brand from its inception to its maturity through a streamlined and well-researched process that is unique to each product itself.